Alternativeapp


Erica Phillips loves Alternative Apparel

Suuuper soft tees and great sale items. Already sold? Alternative Apparel is a collective of "Free-Thinking People," started by one guy (Greg Alterman) whose only purpose was to design the perfect t-shirt. He originally sold his wares from the trunk of his car, but the company has grown since its inception and is now an accessible website selling mostly bulk items to designers and retailers. You can find a few individual sale deals on the site under the "Sale" section, then embellish all you like. The company believes you should "wear your t-shirt, accessorize your t-shirt, decorate your t-shirt."


Erica Phillips is a Venus Zine writer.



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Winter 2010